words, images & interview // Nick DePaula
As published in Issue 40 of Sole Collector Magazine and iPad Issue 9
As we saw in Beijing during the 2008 Olympic Games, a single shoe like the original Hyperdunk can leave a lasting influence on the Nike Basketball product line as a whole. That shoe in particular worked to reset things like performance benchmarks and best practices for the category, but it also swayed the future of the line with its iconic design cues and traits that have lived on now several seasons later.
Just two years ago, we saw another of those landmark models come to market from the team with the very first Hyperfuse. While it didn’t have as groundbreaking a silhouette or the luxury of a grandiose launch party in L.A. that included Kobe Bryant stepping out of a Delorean, the shoe was rooted in what hoopers were asking for, and over time, that can sometimes mean just as much. It too caught on across blacktops, playgrounds and air-conditioned gyms around the world, and most of that was because of the new take on breathability, the snug fit of the Fuse construction, and the shoe’s welcomed durability.
With more than 30 percent of the NBA sporting the Hyperfuse ever since, Nike Basketball Design Director Le...