More Views

Kobe Bryant, the Redeem Team, and How the Hyperdunk Changed Nike Basketball

SKU: S-101511

Regular Price: €133.00

Special Price €50.99

Availability: In stock

Size Chart

Regular Price: €133.00

Special Price €50.99

Details:
via Streeter Lecka
by Brandon Richard
The clock wound down in Beijing, as a very sound team from Spain pushed a star-studded Team USA to its limit. But behind a clutch performance by Kobe Bryant, the Americans triumphantly reclaimed their spot atop basketball’s hierarchy. They were officially the “Redeem Team.”
The 2008 Olympic Games put the USA Basketball Team in an unfamiliar position. Once invincible, the group found themselves hungry to recapture the gold medal it had failed to win four years earlier. The unfortunate set of circumstances, however, played a key role in rebranding USA Basketball, regaining the attention of the best players, and creating a new avenue for product introduction.
via Olympics
Beijing wasn’t only a showcase of the world's greatest competitors— it was a platform for marketing sportswear in the new social age. This was particularly so forNike, which used the global stageto redefine product placement. Among its myriad of unveilings was the Hyperdunk, an innovative basketball sneaker that embraced the category’s evolving “lightweight” landscape.
Not just for show, the Hyperdunk was a true performance innovation, most notably marking the debut of Flywire. As the brand continued to adapt to the ligh...
X

Size Chart

Mens
EUUKUSCM
406725
417826
428927
4391028
44101129
45111230
46121331
47131432
48141533
Womens
EUUKUSCM
352522
363623
374724
385825
396926
4071027
4181128