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Nike Experimenting With a New Way to Sell Sneakers on Twitter

SKU: S-101705

Regular Price: €142.00

Special Price €61.99

Availability: In stock

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Regular Price: €142.00

Special Price €61.99

Details:
via Nike
by Brendan Dunne
Nike just figured out another way to sell you sneakers and sportswear via Twitter.
No, this isn't a method meant to combat the bots. It's part of a new push from Twitter that allows brands to create collections, that can be browsed on the platform, which are tied to related tweets and feature detailed product info and direct buttons to Nikestore. Basically, the approach allows companies to have a more organic way of presenting product on the platform beyond just attaching images and links to tweets.
For now, Nike has collections listed under the Nike Basketball, NikeLab, and Nike Soccer accounts.
This new e-commerce push for Twitter is seen as a way for the company to bring new users to the platform by enriching the experience.
Users can see collections from Nike and other brands by visiting the profiles in question, or on iOS by tapping on the search bar and choosing "shopping" under the categories tab.
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Mens Shoes
EUUKUSCM
406725
417826
428927
4391028
44101129
45111230
46121331
47131432
48141533
Womens Shoes
EUUKUSCM
352522
363623
374724
385825
396926
4071027
4181128
Womens Clothing
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UK4-66-88-1010-1212-1414-1616-18
France3434-3636-3838-4040-4242-4444-46
Italy36-3838-4040-4242-4444-4646-4848-50
US22-44-66-88-1010-1212-14
Mens Clothing
XSSMLXLXXL
UK343638-4042-4446-4850-52
IT444648-5052-5456-5860-62
France283032-3436-3840-4244-46