@jnoonan27 Yes. Orders that have been cancelled will be held and released at an unannounced later date.
— Nike.com (@nikestore) July 23, 2013
words // Brandon Richard
Like most of you, I drug myself out of bed early this past Saturday morning hoping to get my hands on Cole Johanson's Air Jordan 3 DB Retro from nikestore.com. Also like most of you, I added the shoe to my cart within seconds, only to get the "We've saved your spot in line!" message. Of course, a pair never made its way to my cart and I was left emptyhanded...again.
Why does it seem like pairs are being bought from NikeStore faster that humanly possible these days? Because they are. Resellers are using bot programs to automatically buy out the stock before pairs ever have a chance of making it to your cart. Nike is aware of this — and they've taken some steps to help level the playing field.
Recently, Nike announced that they would be canceling any orders they find have completed using one of these automatic bot programs. Sure enough, some users on Twitter have posted screenshots of canceled orders due to suspicion of bot usage. And while that's a great step, what about honest buyers missing out on release day?